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I don’t think it’s possible to sensitise Big Pharma into adopting a new fairer policy simply because it would mean less money or more work on their part. But there are alternative routes to explore.
One such route is Advance Market Commitments (AMCs), now sometimes employed with hope of developing vaccines for neglected diseases. Here’s a paragraph [source] which does a good job explaining what AMCs are:
“The idea behind AMCs is relatively straightforward: donors and developing countries put out a call for a vaccine. Ahead of any research, development or manufacturing, governments commit to buying a certain amount – with the cost heavily subsidised by donors – if the vaccine meets certain predetermined standards. That guarantees the pharmaceutical company a set market and a good price for any drugs it develops. Once a fixed number of sales is reached and the pharmaceutical company has turned its profit, it is then obligated to continue selling long-term at an affordable price, or license the technology to someone who would.”
The real power of AMCs is that it removes the risk factor from Big Pharma, placing them onto governments and especially donors. Such a strategy appears to invoke more commitment from Big Pharma.
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