social media – Australian Science

Interview with Joanne Manaster – a multipassionate scientist

Danica Radovanovic — Sat, 29 Nov 2014 16:58:20 +0000

Joanne Manaster is a cell and molecular biology lecturer at the University of Illinois. She currently works as an online course developer and lecturer of science courses for the School of Integrative Biology. Prior to this current position, Joanne has taught histology, cell biology, and tissue engineering laboratories to biology and bioengineering students for nearly 20 years. Beside her academic career, she is a science writer and communicator, science video host, and STEM advocate. Joanne has run a girls’ bioengineering camp, and helped with the iGEM synthetic biology team and other outreach activities. She also makes video reviews of popular science books as well as whimsical science experiments with cats, cookies, gummy bears and make-up.

Joanne writes about science at her website, Joanne Loves Science and also at Scientific American blogs. She has been named by Mashable as having one of the 25 Twitter Accounts That Will Make You Smarter. You can find her on Twitter as ScienceGoddess.

Welcome to Australian Science! Would you, please, tell our readers a little bit more about yourself? What is your scientific background, and your professional scope?

Thank you for asking me to join you!

I am a faculty lecturer at the University of Illinois. I initially started my college studies with plans to head to medical school but through my course of studies I found I really clicked with cell and molecular biology and was very adept at lab work. Through various opportunities, I also discovered I had a knack for explaining scientific concepts so eventually changed my path to teach at the university level. I studied muscle development at the microscopic level in grad school and eventually transitioned to teaching cell biology and histology.

How did you initially get interested in science? When did you start to express your curiosity for science?

I always loved nature and had a fascination with human health. I spent a lot of time in nature and did a lot of reading on science topics. I didn’t know any scientists. I knew they existed from reading textbooks, but the whole field seemed shrouded in mystery. However, I understood what doctors did and thought that becoming a physician would be a valid way to pursue my passion for science. As I mentioned above, it wasn’t until college that I realized how scientists did their work, and could then consider that as a career path.

It is interesting to mention that you are a former international model, back in the days of your adolescence. Did you find something scientific in the world of modeling and fashion?

As far as modeling goes, I was discovered while I was in high school. Initially, I wasn’t enthusiastic about it but realized it would be a great way to earn money for medical school. While I was modeling, I wasn’t thinking about it in any scientific manner as I was learning to interact with a very new and somewhat foreign world. It wasn’t until I completed my science training in college did I really start to see how science explained just about everything. In my course of teaching students, I also began to see the value in piquing their interest by talking about things they could relate to in terms of science, and that extends to my online outreach!

Would you tell us more about your role within executing online courses for current and future science teachers?

After many years of giving lectures and running laboratory classes which overlapped with my online outreach, I realized that I could apply my ability to communicate online to my instructing position so I transitioned to teaching cutting edge biology through my online program for middle school and high school teachers who want to obtain their Master of Science Teaching. I have designed and executed three courses for this program so far: The Human Genome and Bioinformatics, Evolution and Medicine and Emerging Infectious Diseases. I enjoy mixing primary scientific literature with popular science communication to both train the teachers and to give them resources for their classrooms. Teachers make the best students!

You have a very unique approach for science book reviews using video as a format for presentation, encouraging everyone to read. Other videos are an interesting and whimsical introduction to the world of science disguised in everyday items. How did you get inspired to make such videos?

Book reviews are a natural for me. I love to read and I love science! The gummi bear videos began from a question asked by one of my college students. He asked if a gummy bear could be liquefied through the process of sonication (using high frequency sound waves). I then considered how I could subject the gummy bears to other lab techniques!

One of my favorite videos is Cats In Sinks, which was inspired by a fun website that showed numerous cats in sinks and it made me think I could talk about theoretical vs. experimental science by trying to figure out how many cats could fit in my large lab sink.

I also really enjoyed using cookies as my models of blood cells to create a series about those cells called “Blood Cell Bakery

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Ten tools for social media practioners

Danica Radovanovic — Wed, 26 Feb 2014 00:15:54 +0000

Whether you are a web creator, blogger, engineer, educator, journalist, marketing specialist or a scientist, with ever-emerging opportunities to share information on digital platforms, the importance to keep digital skills up-to-date is vital.

Here’s our list of top ten online useful tools for helping and fostering digital literacy skills on web, in everyday work.

Buffer Business Tools

If you are a content creator, writer or analyst on the web, the best features Buffer has to offer that can help with your increasingly complex social publishing needs are: the analytics and reporting for business customers. Buffer also added graphs so you can visualize your stats and you can compare post types, like posts per day and clicks or retweets.

Beside the fact that Buffer have an option to add multiple team members and more social accounts in your team, there is a Business analytics now offering integration with Google Analytics as well. This option enables much easier to track and report on your specific marketing campaigns, or those of your clients. More at: https://bufferapp.com/

Image source: http://blog.bufferapp.com/introducing-buffer-for-business-the-most-simple-powerful-social-media-tool-for-your-business

Datawrapper

Datawrapper is a great open source tool helping anyone to create simple, correct and embeddable charts in minutes, for visualising large datasets. This tool reduces the time needed to create a correct chart and embed it into any website from hours to seconds. You can clean up your data, upload it and choose from numerous interactive formats to help you create the content and tell your story. The hosted service is free, or you can install it on your own server for maximum control. You can even make the data downloadable for interested readers and clients. More at: http://datawrapper.de

Google Media Tools

Google’s Media Tools present a toolbox of exciting digital tools that can enhance newsgathering and exposure across television, radio, print and online, suitable for journalists, reporters, web content creators, and those involved in social media analytics. These tools feature range from Develop & Publish, learning how to visualize data using Google Maps, improving your audience engagement through Google+, Google Earth Pro to Advanced Search, that provide an advanced super powered search capabilities, and allows you to filter your results by region, keyword and time. More at: http://www.google.com/get/mediatools/

LinkedIn Instream Ads

LinkedIN Sponsored Updates enables you to put custom in-stream content in front of the specific LinkedIn professionals your business wants to work with.

Assuming you already have a Company Page and that you are publishing regular updates to your followers, the next step is to turn on the LinkedIn Sponsored Updates option that provides a native solution for rapidly increasing awareness and shaping the perception of your brand, products, and services.

More at: http://business.linkedin.com/marketing-solutions/content-marketing/sponsored-updates.html

Hashtagify.me – The Most Advanced Twitter Hashtags Search Engine

Hashtafigy is a free tool that promotes the best use of hashtags by finding and understanding them in a quick, intuitive, visual way. Hashtags are one of the best ways to find and reach the right audience for your message on social media, and this tool helps innovators with the visualisation of Twitter hashtags related to a particular tag.

Hashtagify.me allows you to search among 26,995,169 Twitter hashtags and quickly find the best ones for your need based on their popularity, relationships, languages, influencers and other metrics.

School of Data

School of Data brings free online tutorials, courses and tools for those who are working with data and open data. School of Data works to empower civil society organisations, journalists, analysts, scientists, researchers, and citizens with the skills they need to use data effectively. Many of the groups who are closest to the problems currently “lack the skills to use data effectively — and even an awareness of the potential of data for their work. School of Data’s mission is to teach people how to gain powerful insights and create compelling stories using data.

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National Science Week: Memes, blogs and videos: how social media has transformed the way we communicate science

Sharon — Mon, 12 Aug 2013 07:42:54 +0000

On Friday night I was lucky enough to be able to attend National Science Week’s Event ‘Memes, blogs and videos: how social media has transformed the way we communicate science‘ in Canberra. The event was a panel discussion between some of the most prominent and influential social media science communicators around the globe. The panel included:

Phil Plait – (AKA @BadAstronomer) an astronomer, writer and popular science blogger, Elise Andrew – Creator of I Fucking Love Science on Facebook; Henry Reich – Creator of MinutePhysics and MinuteEarth YouTube channels; Mitchell Moffit & Gregory Brown – Creators of AsapSCIENCE YouTube channel; Destin Sandlin – Creater of SmarterEveryDay YouTube channel; and Chris Cassella – Managing Director of Science Alert.

It really was a stellar ‘cast’ who have a combined social media reach of well over 100 million people per week. So what did these ‘giants’ of social media have to say about science communication? Well they said a lot, so I can only cover the highlights here. For a start – they all agreed – anyone can be a ‘science communicator’. You don’t have to be a scientist, or journalist or writer to be an effective science communicator, you just need to have a passion for science, and the time and ability to pass that information onto others. So what do the panel members think makes their science communication successful, and what can they suggest to someone interested in science communication?

Let’s start with Phil Plait, astronomer, author and science blogger who thinks that ‘all science is entertaining’! Phil selects topics for his blog based on what he’s excited by, not so much on what he thinks others want to see. Phil explained that his philosophy is that if he’s excited about it, other people will be excited about it. He recognises that people are often interested in the scary stuff, so he wrote ‘Death from the Skies’, where he talks about all the stuff that could kill us; blackholes, magnetic flares, supernovas, and killer asteroids. He recommends putting your own spin on a topic, if every one else is talking about it, you need differentiate yourself from everyone else.

Phil Plait (Image courtesy of www.badastronomer.com)

In contrast to Phil, Elise Andrews, creator of the enormously popular I Fucking Love Science Facebook page, really didn’t start off with an idea of ‘doing’ social media. Elise manages a page with 6.4 million followers on her own, and admits that the task takes up all of her time. Elise’s tip is to use the Facebook scheduling function, which helps dramatically with maintaining content in a global 24 hour information cycle. She stressed that the viral nature of social media means that it’s one of the few ways we have to get the message of science and science communication in front of people who wouldn’t normally seek out science-related material. When asked about the contentious name of her page, Elise responded ‘the name of your page is important, you need a name you can’t not look at!’

Minute Physics creator Henry Reich has a background in physics, so that’s why he focuses on physics – he understands it and he wants others to understand it. Henry believes that traditional teaching of physics/science is classical and boring to most people, which is a shame, because right now current physics is focused on really cool stuff like the big bang, string theory, quantum theory, etc. When deciding on a topic Henry tries to focus on the cool stuff, he then tries to explain it in a way that is simple and fun – but remains true to the science. Minute Physics videos are restricted to a minute or two – that makes Henry focus on what is important and condenses the message – there’s no room for extraneous material or ‘fluff’, and that keeps the attention of the viewer.

A clip from Minute Physics: Albert Einstein, The size and existence of atoms (Source: Minute Physics)

AsapSCIENCE creators Mitchell and Gregory, who also have a YouTube channel agree that the traditional way of teaching science can be seen as boring and dry. They believe the message in traditional classroom learning is ‘goal focused’ rather than focusing on the details of the science. So when they pick a topic, they ask a question like ‘Why do we age?’ rather than starting with detailed descriptions of cell division and DNA replication, etc.. This makes the message more relatable, rather than what often happens in a classroom setting with it being very dry and overwhelming. Incorporating entertainment is a vital part of effectively communicating the message – it helps to overcome the reputation of science as being dry and boring, and overly serious.

The third member of the panel that has his own YouTube channel is Destin Sandlin, creator of Smarter Every Day. Although Destin has an engineering background – B.Sc. in Mechanical Engineering, M.Sc. in Aeronautical Engineering – he takes the approach that he’s just an average guy who is trying to figure something out that he doesn’t know. This allows him to take his viewers on a journey from unknowing to discovery to knowing. In crafting his videos he looks for the “Aha!” moment – the point at which you go from not-knowing to knowing how something works or what caused it to happen. Destin’s videos are progressive – each one starts off with simple concepts, gets progressively harder, until it spikes with a serious point, before it reaches its conclusion. He believes that each video needs to cater for all levels of viewer and should have something interesting for everyone.

Lastly, Science Alert Managing Director Chris Cassella, says that Science Alert started as a website promoting Australian science, since Australian scientific accomplishments are under-represented in the media and community awareness. Chris started to use Facebook to drive traffic to the website, although things didn’t quite work out that way. The Facebook page didn’t drive much traffic to the website, but there was fantastic engagement on Facebook – he then realised that Facebook itself was a better delivery medium. He recommends that sites mix up the serious science content with humorous memes, jokes, etc which breaks up the stream and helps keep people engaged.

During the Q&A session at the end of the panel, an audience member asked the panel for their advice to scientists on what they can do to help assist science popularisers to get the message out about new research. The immediate and very strong message from all panelists was, “publish your results in open access journals!” So often, they would love to link to new research, but linking to a paywalled paper or article creates a deluge of complaints from their audience – so they can’t do it.

So there’s a lot of information to take away from this group of committed science enthusiasts and communicators, but here’s a few tips:

– Be passionate about the science you love, whether it’s biology, physics, astronomy or chemistry – if you’re passionate about it, your enthusiasm will be passed on to your listeners/viewers.

– The advent of social media and platforms like Facebook, Twitter and YouTube means that you no longer need to have a lot of money or resources to be an effective science communicator, you can start with a laptop and internet connection and you’re on your way.

– You don’t need top notch equipment, ‘Hollywood’ style special effects or eye-wateringly expensive graphics to produce your own YouTube videos.

– Make sure you get your science facts right, but if you make a mistake, correct it, be transparent about it, and move on.

If you’d like to see more of the panelists check out these links for further tour dates during National Science Week: Phil Plait, IFLS Live, and National Science Week.

Cite this article:
Harnett S (2013-08-12 07:42:54). National Science Week: Memes, blogs and videos: how social media has transformed the way we communicate science. Australian Science. Retrieved: Apr 29, 2024, from http://australianscience.com.au/news/national-science-week-memes-blogs-and-videos-how-social-media-has-transformed-the-way-we-communicate-science/

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Turning Information into Action

Kelly Burnes — Mon, 19 Mar 2012 08:05:08 +0000

We hear…but do we comprehend? What connection does our brain make to statements transmitted through our auditory canal such as global warming is increasing at 0.13°C per year? Or there are 495 dead zones covering 95,000 square miles of our world’s oceans as a result of increased runoff from agriculture? We see…but are those images stored in our brain, to recall in decision making when confronted with a particular behavior choice? For instance when the image of a little girl sifting through a rubbish pile looking for a bite to eat burns onto our retinas, do we remember that later when we casually toss out half our dinner plate in a Styrofoam takeout container? How many of us in the developed world actually comprehend that our actions contribute directly to global warming?

Until every human makes this connection and takes steps to modify behavior, only then will we see the beginnings of a response to addressing this issue of global warming. Easier said than done, right? Many organizations have started to tackle this problem; how do we solve it?

Social media has “connected

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