Ten tools for social media practioners

Whether you are a web creator, blogger, engineer, educator, journalist, marketing specialist or a scientist, with ever-emerging opportunities to share information on digital platforms, the importance to keep digital skills up-to-date is vital.

Here’s our list of top ten online useful tools for helping and fostering digital literacy skills on web, in everyday work.

Buffer Business Tools

If you are a content creator, writer or analyst on the web, the best features Buffer has to offer that can help with your increasingly complex social publishing needs are: the analytics and reporting for business customers. Buffer also added graphs so you can visualize your stats and you can compare post types, like posts per day and clicks or retweets.

Beside the fact that Buffer have an option to add multiple team members and more social accounts in your team, there is a Business analytics now offering integration with Google Analytics as well. This option enables much easier to track and report on your specific marketing campaigns, or those of your clients. More at: https://bufferapp.com/

Image source: http://blog.bufferapp.com/introducing-buffer-for-business-the-most-simple-powerful-social-media-tool-for-your-business

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Datawrapper

Datawrapper is a great open source tool helping anyone to create simple, correct and embeddable charts in minutes, for visualising large datasets. This tool reduces the time needed to create a correct chart and embed it into any website from hours to seconds. You can clean up your data, upload it and choose from numerous interactive formats to help you create the content and tell your story. The hosted service is free, or you can install it on your own server for maximum control. You can even make the data downloadable for interested readers and clients. More at: http://datawrapper.de

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Google Media Tools

Google’s Media Tools present a toolbox of exciting digital tools that can enhance newsgathering and exposure across television, radio, print and online, suitable for journalists, reporters, web content creators, and those involved in social media analytics. These tools feature range from Develop & Publish, learning how to visualize data using Google Maps, improving your audience engagement through Google+, Google Earth Pro to Advanced Search, that provide an advanced super powered search capabilities, and allows you to filter your results by region, keyword and time. More at: http://www.google.com/get/mediatools/

LinkedIn Instream Ads

LinkedIN Sponsored Updates enables you to put custom in-stream content in front of the specific LinkedIn professionals your business wants to work with.

Assuming you already have a Company Page and that you are publishing regular updates to your followers, the next step is to turn on the LinkedIn Sponsored Updates option that provides a native solution for rapidly increasing awareness and shaping the perception of your brand, products, and services.

More at: http://business.linkedin.com/marketing-solutions/content-marketing/sponsored-updates.html

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Hashtagify.me  – The Most Advanced Twitter Hashtags Search Engine

Hashtafigy is a free tool that promotes the best use of hashtags by finding and understanding them in a quick, intuitive, visual way. Hashtags are one of the best ways to find and reach the right audience for your message on social media, and this tool helps innovators with the visualisation of Twitter hashtags related to a particular tag.

Hashtagify.me allows you to search among 26,995,169 Twitter hashtags and quickly find the best ones for your need based on their popularity, relationships, languages, influencers and other metrics.

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School of Data 

School of Data brings free online tutorials, courses and tools for those who are working with data and open data. School of Data works to empower civil society organisations, journalists, analysts, scientists, researchers, and citizens with the skills they need to use data effectively. Many of the groups who are closest to the problems currently “lack the skills to use data effectively — and even an awareness of the potential of data for their work. School of Data’s mission is to teach people how to gain powerful insights and create compelling stories using data.